More than anything else, KATSEYE’s unexpected choice as TikTok Global Artist of 2025 indicates the rapid transformation digital popularity can bring to pop music. The international girl group just came into the picture in 2024, but their songs soon ruled both short-format videos and worldwide playlists. The platform alone has registered more than 30 billion views corresponding to their music and has seen over 12 million fan-generated content.
Such figures represent not only significant brand clout but also actual audience interaction. It is no wonder that TikTok’s end-of-year rankings are now given the same regard as traditional charts in terms of influence, visibility, and industry buzz around the globe.
Viral Momentum Turns Into Mainstream Music Success
KATSEYE’s visibility, however, is not limited only to the viral phenomena of the dance challenges and trending sounds on the users’ For You pages. The debut of Gabriela was marked by the band getting a spot on the Billboard Hot 100 chart, where they reached the 31st position despite the tough release period.
Eventually, the second single also reached the chart with the help of the group that could easily convert the views into streams, ticket demand, and radio attention. On the contrary, many artists who gain online popularity lose it before getting to the award level. KATSEYE, however, received two Grammy nominations, including Best New Artist, highlighting the industry’s genuine respect.
A New Global Podium for Social-First Artists
Meanwhile, TikTok’s artist leaderboard shows how social-first acts now compete directly with established superstars for attention. KATSEYE tops a global podium alongside Alan Arrieta and ENHYPEN. And Bad Bunny, Stray Kids, Taylor Swift, and Lady Gaga round out the year-end top ten.
This mix reflects shifting listening habits, where algorithm-driven discovery and creator culture shape which tracks travel worldwide. In contrast, radio campaigns and traditional marketing budgets no longer define success on their own. Instead, artists like KATSEYE build careers where clips, challenges, and fan edits keep everything moving.
