Bad Bunny brought a bright, party-ready Super Bowl LX halftime show. Nielsen Big Data + Panel estimated 128.2 million viewers for the performance. That total ranks fourth among Super Bowl halftime shows. It follows Kendrick Lamar’s 133.5 million from last year. It also trails Michael Jackson’s 1993 audience at 133.4 million. Usher reached 129.3 million in 2024, and that stays slightly higher. But the bigger takeaway is cultural reach.
Bad Bunny performed almost entirely in Spanish, and yet viewers stayed glued. He also welcomed major guests, including Lady Gaga and Ricky Martin. Consequently, the show mixed pop spectacle with Puerto Rican pride. Still, it maintained a fun, not preachy, tempo. He closed with a unity message on a football, and fans noticed.
Second Half Viewership Peaks as the Seahawks Pull Away
The game delivered its own ratings shock, nevertheless. NBC reported a second-half peak near 137.8 million viewers. That peak set a new U.S. television record for live viewership. In contrast, many peaks come from last-second drama. This matchup turned into a Seahawks blowout over the Patriots. Seattle led 6–0 at halftime and then surged ahead. The final score reached 29–13, and the lead never felt fragile.
But audiences stayed to watch history, after all. Nielsen also said the full telecast ranked second among Super Bowls. It finished just behind last year’s overall audience figure. Meanwhile, NBCUniversal called it their biggest show ever on the network. So the halftime lift and game peak fed each other.
Telemundo Lift and NFL Social Media Views Go Global Fast
Spanish-language coverage surged, on the flip side, and it mattered. NBC said Telemundo averaged 3.3 million viewers for the game. The Telemundo feed peaked at 4.8 million during halftime. That made it the network’s most-watched Super Bowl broadcast ever. But the digital wave looked even louder. Total social consumption reportedly hit four billion views within 24 hours. That number jumped 137% year over year, which is kinda wild.
Moreover, international markets delivered 55% of NFL social views. Some right-leaning critics complained, yet many viewers embraced the warm tone. The performance nodded to roots and still welcomed a broad audience. In comparison, few halftime shows travel this far, this fast—the result: bigger NFL reach and stronger Bad Bunny brand buzz.
