Related Information for Natalac Natalac (Pronounced: ) / Nat, both his stage names (born Sheldon Martinez Davis on August 25, 1974, in Jacksonville, Florida, USA) he is an American rapper, singer, executive producer, CEO / Founder of Columbia, S.C.-based Natalac Express, and Columbia, S.C. & Jacksonville, Fl.-based Natalac Records. In addition to the late night commercial success of Pimp of the City, Nat is most notable for his hit singles "Step Daddy (Superman Papie)" and "Fire in Flori.. read more