Related Information for Vanity Fare Vanity Fare were a British pop/rock group formed in 1966, best remembered for their million-selling song, "Hitchin' a Ride", which became a worldwide hit in 1970, and "Early In The Morning".School friends Trevor Brice (vocals), Tony Goulden (guitar), Dick Allix (drums), and Tony Jarrett (bass) formed the band in Kent in 1966, originally calling themselves The Avengers. They played local clubs and were spotted by entrepreneur Roger Easterby who became their manage.. read more