Related Information for Today Is The Day Today Is The Day is an experimental rock/metal band founded by Steve Austin and Brad Elrod. The band saw its beginnings take root in Nashville, Tennessee in the early 1990s when Today Is The Day released their debut EP, entitled How To Win Friends And Influence People, in 1992. This self-financed release garnered the attention of Amphetamine Reptile Records (AmRep) who signed the band (at this time consisting of Austin on vocals and guitar, Brad Elrod on drums and percussion, and.. read more