Related Information for Medicine Medicine is a shoegaze/dream pop band from Los Angeles, USA. They have had two distinct incarnations. The band was first formed in 1991 by guitarist and programmer Brad Laner (aka Electric Company) and signed to Rick Rubin's American Recordings label the following year. Medicine was/is considered the American response to shoegazing bands such as My Bloody Valentine, Ride and Chapterhouse. With a signature guitar tone, created by running Brad Laner's guitar through a Yama.. read more