Related Information for Jimmy Ruffin Jimmy Ruffin (born 7 May 1939 in Collinsville, Mississippi; died 17 November 2014 in Las Vegas, Nevada) was an American soul singer. His 1966 hit "What Becomes of the Brokenhearted" was a major success and his most well-known song. He was offered a chance to sing with The Temptations, but he politely declined in favor of his younger brother, David Ruffin (born 1941; died 1991).After the success of "What Becomes of the Brokenhearted", the intended follow-up, "East.. read more